Tiktok Is Fast Becoming the New Search Engine: What Content Creators Can Do to Improve Their Reach

Tiktok Is Fast Becoming the New Search Engine: What Content Creators Can Do to Improve Their Reach

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Vanessa Franz


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12 Sep 2023


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TikTok has gained a lot of traction in the last few months. It has become a major player in the social media space and is fast becoming a key search engine. Did you know that in 2021 TikTok outnumbered Google as the most visited website in the world?

The Gen Z TikTok users it attracted have been the driving force behind the app's explosive growth. As more brands discover the power of TikTok creator marketing, they will need to look for ways to optimize their content for search visibility. 

To help creators better understand how to leverage TikTok and grow their following and social proof there, we've put together this article detailing what you can do as a creator to improve your reach on TikTok.

Steps To Improve Your TikTok Reach

1. Do your keyword research

One of the first things you need to do before creating any video is keyword research. What does this mean? It means that you need to figure out what words people use when searching for similar videos so that yours is ranked higher by using these keywords in the description and caption of your TikTok video. 

You can't create great content if you don't know what your audience wants to see. Do keyword research to find out what people are searching for on TikTok, and use that information to improve your TikTok creator marketing strategy. For example, if you notice that many people are searching for certain hashtags, those terms should be part of your strategy going forward.

Just like the normal keyword research you do, take notice of the wording that frequently appears between the top results, the search words that correctly direct you to those top sites, and similar posts that might help you gain a more comprehensive understanding of the searches you'll be focusing on.

2. Use hashtags carefully

TikTok is a visual platform, so it's essential to ensure your videos are easily searchable. To do this, ensure you use relevant hashtags in each post so people can find them when searching for related content. For example, if you're posting a video about dogs, you might use hashtags like #dogs or #puppy.

Your TikTok SEO strategy must include thorough research and selection of the right hashtags that will help drive traffic to your account. But ensure you don't go overboard with hashtags in an attempt to get more visibility for your posts. 

There's no need to hashtag every word in your caption or title, either — instead, focus on using two or three relevant hashtags per post as part of your caption or story description.

If you want to add more than three hashtags per post, separate them with commas so they're easier for users to read — otherwise, they'll look like one long string of characters that doesn't make sense.

3. Add keywords wisely 

Another way TikTok content creators can increase their reach is by adding keywords wisely to their content. 

It's crucial to use the relevant keywords in the appropriate places on TikTok. Because TikTok can interpret both spoken and written captions, they should be included in your subtitles and spoken loudly within the videos.

You should also include your keywords in the video's caption, the in-video text, your TikTok bio, and as a hashtag. These are all areas where potential audiences might start comprehending what kind of content you share, making them ideal prospects for highlighting keywords.

How TikTok SEO works

TikTok SEO uses keywords, like the normal SEO on social media platforms or websites, to manage the algorithm and attract visitors with relevant content.

But the system for TikTok SEO gathers keyword information from numerous sources. TikTok doesn't rely on captions; it can also identify keywords in subtitles, on-screen text, and hashtags. TikTok is particularly effective for boosting visibility in organic searches because of this.

Your videos are more likely to rank in TikTok search results if the keywords are essential to your target audience. This helps to increase your TikTok creator marketing effectiveness and help you reach more clients online. That is one of the best ways of growing your TikTok account.

How to integrate TikTok SEO for your profile

If you're looking for new ways to attract more followers and improve your TikTok search engine rankings, here are some tips for integrating TikTok SEO into your profile:

1. Your name on TikTok

It's necessary to first think about your TikTok name and handle before setting up a TikTok account. These specific details can significantly impact how many people you can reach. 

Consider your brand and how you want it to be viewed as you create your TikTok account. Think about your target demographic and how they use TikTok.

Also, choose a TikTok name and handle that accurately portrays your branding while keeping at least one primary keyword associated with your niche in mind. For increased brand recognition, don't forget to keep your company's name central.

2. Your bio on TikTok 

Another way of integrating TikTok SEO is in your TikTok bio. You can briefly describe your account and the type of content you intend to post in your TikTok bio. To this end, try to be as brief and precise as you can when describing your brand's vision and the products or services it offers.

Focus on including at least three or four important keywords pertinent to your brand, content, and audience in your TikTok bio. A strategically chosen keyword can quickly improve an algorithm.

3. TikTok hashtags

A hashtag is an effective SEO tactic on TikTok that can be used to engage with trends and make your content clear.

It's beneficial to add between two and five hashtags, each of which should be relevant to the content of the TikTok video, for every post. It's simple and quick to include these in the caption of your video.

Before displaying your video to new TikTok users, TikTok's search engine might gather information from the hashtags you use. This might assist you in making sure that the information you put out has the most significant possible impact.

4. TikTok captions

The easiest place to commence SEO on TikTok is in the captions because you can use them to briefly describe any videos you create. Keep your captions brief and to the point while using a few pertinent keywords related to your video and your account in general when creating captions for your TikTok videos.

By integrating keywords in your content, you make it simpler for TikTok's algorithm to classify the videos you generate and share them with both your followers and those who aren't through feed and search.

Wrapping Up 

The most important thing for Gen Z TikTok users is to create content that people are interested in watching. To improve your reach on TikTok, the new Google, make sure that your videos have the right hashtags and keywords so that they will appear when people search for them.

TikTok SEO is unlikely to produce results overnight, just like other social media strategies. You have to keep striving to improve your content's ranking in search results and keep looking for new ways to incorporate your keywords rather than giving up so easily on TikTok creator marketing.

If you're not on TikTok, you need to be. Your best bet is to get started with a free account and use some of the tips above to help your videos stand out from the crowd.

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