How To Become a UGC Creator?

How To Become a UGC Creator?

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Vanessa Franz


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07 Mar 2024


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In the fast-paced digital age, content creation has evolved from a niche hobby to a full-fledged career path. User-generated content (UGC) has become the foundation of online worlds. It has shaped trends, influenced opinions, and even driven business strategies. UGC creators hold significant power in today's digital landscape- from viral videos to attractive social media posts.

Whoever you are- becoming a UGC creator offers an exciting avenue for everyone and brings probable success. But what exactly is a UGC creator, and how does one start this new career option?

As experts in this field, we will discuss the intricacies of UGC creation and the steps to get started as a UGC creator. We will offer insights to help you carve out your space in the vast digital sphere of user-generated content.

Read ahead and unlock the vast opportunities in the online world. You may have a glorious future waiting!

Who Is A UGC Creator?

A User-Generated Content creator (UGC) creates sponsored content authentically by users on online platforms. Through their posts, they showcase a particular product or business. UGC creators use video as a standard format, primarily via TikTok or Instagram. 

They could use other online platforms like blogs, forums, and multiple digital channels. The use of alternative formats encompasses text, images, and multimedia. They narrate and film the content from their perspective to give a more genuine feel.

If you are interested how to become a UGC creator on Instagram, you will have to follow this blog. Get ready to becoming a UGC creator on one of the top grade engaging social media platform. Due to its large user base and high interaction, more UGC-generated content is produced and shared on this platform.

The big difference between influencers and UGC creators is that they make content for companies but only sometimes have to share it on their pages (though sometimes they do it for extra money). When companies work with influencers, they usually pay for both the content and the influencer to show it to their followers.

Another thing is UGC content often looks much more realistic and less fancy than influencer content. It helps keep it genuine.

Why is UGC Valued So Much?

User-generated content (UGC) is important for businesses on social media. It is not new; people have been creating UGC for a while now.

Users post photos, videos, reviews, and blogs that others share online without getting paid. User-generated content has many benefits and plays a vital role in brands' marketing strategies.

If you are planning to know how to get started with UGC, you will have to realize that businesses usually repost this kind of content without paying for it. But now, UGC creators are making content that looks just like regular content. They film in a natural, unpolished way, like a layperson would. UGC content creation begins with recognizing a niche corresponding to your passions and expertise.

Businesses love UGC because it helps them get the word out about their products and boosts sales. So, they happily pay UGC creators to make content for them.

Here are a few reasons why becoming a UGC content creator is more valued-

It Is Authentic

Did you know consumers are 2.5 times more likely to see UGC as genuine as the brands creating their content? UGC is equivalent to word-of-mouth and product reviews in the social media domain. The UGC creator journey depends on how simple the posts are.

It gives the UGC content an organic feel that brands cannot match. UGC has a more eye-catching and focused role-play, which has become priceless to numerous brands.

Cheaper Than Influencer Contents

UGC is valuable for brands because it is cheaper than influencer content. When brands work with influencers, they have to pay for both the content and the influencer to share it with their followers.

It can cost a lot, especially if the influencer is quite famous. However, with UGC, brands only have to pay for the content, which can be just as good as influencer content. Plus, brands decide where and how they want to use the content.

Influences Buying Decisions

Several companies pay UGC creators to promote social media. They influence buying decisions. UGC is a social proof for people buying and using items, which drives sales phenomenally.

One may question its value, but UGC does not appear like a blatant advertisement, which makes it even more alluring for ad campaigns.

Faster Method

UGC (user-generated content) is valued because it is quicker for brands to get several pieces of content. Instead of making the content themselves, brands can ask UGC creators to do it.

They can give the creators a task, and they will make the content and send it back to the brand at a specific time. This way, brands can get more content faster.

Why do brands love UGC creators?

Over the last few years, various brands have started hiring UGC creators to create customized content for them. It is a cost-effective solution and a much more straightforward approach for consumers, which has become highly beneficial for them.

1. Cost-Effectiveness and Efficiency in Content Creation

UGC content creation is a cost-effective solution for brands in today’s market scenario. Recent industry shows almost 30-50% cost reduction compared to traditional content creation methods. This efficiency helps bring about substantial savings in time and resources, thus allowing the brands to allocate their budgets strategically across multiple marketing channels.

2. Enhancing Brand Authenticity and Trust

Both consumer trust and authenticity play essential roles in brand success. Studies have shown that over 85% of consumers find UGC content more reliable and trustworthy than other brand-created content. This credibility impacts brand image and develops stronger connections with the audience, thus leading to enhanced loyalty.

3. Influencing Purchasing Decisions and Audience Engagement

If you are wondering how to start creating UGC content, you must know that UGC has a great influence on purchasing decisions and audience engagement. Conversion rates notice a 20-30% uplift only when UGC is applied to marketing strategies.

Engagement metrics constantly demonstrate a higher interaction rate with UGC than other conventional promotional materials. This showcases the exclusive ability of user-generated content to engage audiences.

4. It feels authentic rather than sales.

UGC Creators master the promotion of products through content but by maintaining authenticity. 80% of consumers prefer to learn about the brand through genuine customer reviews and recommendations. Generally, people are more likely to purchase based on content by someone who feels like a friend.

UGC Creators vs. Influencers: The Key Difference

Those not in the UGC creator journey may get confused between an influencer and a UGC creator. Although they may appear similar to the general public, the main difference lies in how they create a brand marketing strategy.

Let's break it down: influencers and UGC creators are different.

So, with influencers, brands pay them to reach their enormous audience. These influencers make a post promoting the brand, and it goes out to all their followers.

Now, UGC creators are more about creating content that appears genuine and relatable. It's like getting a recommendation from a friend, not some famous person. When a UGC creator works with a brand, their content goes on the brand's social media, not the creator's profile. It is the crucial difference between them.

UGC Creators vs. Influencers: The Key Difference

Influencers and UGC creators shape the brand narratives, to engage the audiences. But their methods, approaches and impacts are completely different. This differentiation will help to understand the factors -

Outline UGC Creators Influencers
Content Distribution And Audience Engagement UGC creators specialize in creating content that is easily relatable and suitable for everyday users. They don't share branded posts; else use their content on marketing channels. They aim to create appealing content to make it look authentic. Whereas the influencers are highly connected to the audience. They share their content, including branded posts, directly on social media feeds and engage actively with their followers. They aim to develop relationships beyond marketing purposes. This helps to make their content personalized and highly influential.
Marketing Strategy UGC creators are vital for getting realistic and high-converting testimonials. This type of content is the key to strategies to make the brand seem relatable and real. Influencers are crucial for marketing strategies. They aim to reach out to new audiences, increase their reach, and boost sales through recommendations. Their influence is based on strong and trustworthy bonds with their followers.
Nature Of Their Influence The UGC creators are hired for their capabilities to create appealing and compelling content. They target to blend their content with organic user-generated content. Their influence is and they are not tagged in the promotional posts.
Influencers impact their followers' purchasing decisions due to their knowledge, expertise, and relationship with their audience. They are the trendsetters in their niches.
Engagement With Brands UGC creators work freelance and may also function as influencers.   They are paid to produce required content for brands, that is used across various marketing channels. UGC creators might not have the rights to the content once it is given to the brand.
Influencers engage in comprehensive partnerships with the brands.   Their agreements include creating and distributing the content all across their channels like Instagram posts and reels, TikToks, and more. The brand might grant the right to reuse the content at times.

How To Become a UGC Creator?

Becoming a UGC creator is easy, thanks to the digital world. But it is not just about sharing content; it is about sharing experiences, stories, and perspectives that resonate with others. Here is a UGC for beginners guide -

Step 1. Research and Find Your Niche

First, you must brainstorm and focus on the brands you want to work with. Research them and find your niche.

Think about what you love doing or what interests you the most. It could be anything- like cooking, fashion, travel, or even funny pet videos! Whatever you are passionate about is your niche. To answer your question about how to start UGC content creation, you need to think carefully about your niche. 

For example, if you are into makeup, your niche could be beauty content. Or, if you love traveling and exploring new places, your niche could be travel vlogs. Finding your niche is like finding your extraordinary place in the big world of content creation.

So, take some time to research your interests and figure out what you enjoy doing the most. Once you have found your niche, you are ready to move forward on the journey to UGC creation.

Step 2. Invest in Good Tools

One might wonder if only a high-quality iPhone would suffice to create good posts. It could be inexpensive for a beginner, but you will need better equipment sooner or later. You should possess a good camera, preferably ring lights, and a reliable microphone. 

A poor microphone won't benefit the viewers if they can't listen, so be aware of what you post. Another tool to invest in is a good background that doesn't distract viewers. You can be creative. Try using a decorative backdrop or a blank single-colored sheet. Ensure you have an ultra-bright backdrop or something with only a few elements.

Step 3. Practice How to Film UGC Videos

After collecting your tools, practice filming different things related to your niche. If you are into cooking, film yourself making your favorite recipe. If you are into fashion, show off your latest outfit or do a try-on haul. You can have an unboxing, product review, or how-to videos. The more you practice, the better you will get at filming. 

Experiment with different angles, lighting, and editing techniques to find what works best for you. Do not be afraid to make mistakes—they are all part of the learning process!

The key is to have fun and let your personality shine through in your videos. Remember, authenticity makes UGC stand out, so don't try to be someone you are not. Just be yourself, and your audience will love you for it!

So grab your camera, hit record, and start filming your way to being a UGC creator!

Step 4. Set Up Your Profiles

Now that you have some excellent content ready to share, it's time to set up your online profiles where you can showcase your creations to the world! Creating an impressive profile is crucial whether you become a food influencer or a UGC creator.

Create social media accounts on platforms where your audience is most active. Popular platforms include Instagram, YouTube, and TikTok. Ensure you pick a username that reflects your brand and is easy to remember.

Remember to add a catchy bio and a good profile picture so that people understand you well enough to click on your profile. Create a suitable name, and let the fun begin.

Once you have created your profiles, share your content regularly with your audience for a better online presence.

Step 5. Join UGC Platforms and Create A Portfolio

Finding new opportunities can take a lot of work for a beginner. Cold outreaches get lost in spam email sections, and the success rates could be better. We suggest you join platforms specifically for creators in search of grand opportunities. Some of the best are UGC Shop, Insense, Tribe, Trend, and more.

Once you get work, create a portfolio. Think of your portfolio as a collection of your best work that you can show to collaborators or brands who might want to work with you.

Start by selecting some of your favorite pieces of content that showcase your skills and personality. It could be your most popular videos, most engaging posts, or anything else you are proud of.

Organize your content so that it is easy for people to browse through. You could create a website or use a portfolio platform. Remember to keep your portfolio updated regularly with new content.

Good portfolios attract audiences and companies. Take your time curating one and thrive in this new field.

Step 6. Pitch to Brands

Relying only on UGC platforms isn't enough. It's time to start seeking out brands to collaborate with. But don't wait around for them to find you—you've got to take the initiative!

Start by listing brands you want to work with and keep track of them in a spreadsheet. You can organize them based on how likely they might be to work with you and how much you're interested in working with them. Then, please find the contact info for those companies' marketers or social media managers and add it to your spreadsheet.

Next, create a template for reaching out to these brands. Introduce yourself, share a link to your portfolio, and explain why you want to work with them. Customize this message for each brand, and then start sending out your pitches. Use your spreadsheet to keep track of who you have contacted and who's responded.

It's okay to send out all your emails simultaneously, but sending them out in smaller batches of 10-20 messages simultaneously can make it more manageable.

Step 7. Create a Contract

Once you've agreed on a rate with the brand and understand what's expected from the project, writing everything is essential. A clear UGC contract is crucial for protecting your rights and ensuring you're paid fairly.

However, crafting a contract can seem overwhelming, especially if you need to become more familiar with legal jargon. Paying for professional templates can be expensive. Luckily, there are free UGC contract templates available for creators.

These templates outline the terms and conditions of your agreement with the brand, covering payment, deliverables, and rights to the content. Using a contract template ensures that you and the brand are on the same page and helps prevent any misunderstandings.

So, before you start any UGC project, find a reliable contract template and customize it to fit your specific agreement with the brand. Then, be ready to get paid.

Step 8. Get paid

When discussing payment for your UGC, be prepared to negotiate rates that reflect the value of your work and the reach of your audience. Consider factors like usage rights, exclusivity, and project scope when establishing your rates. Don't undervalue your work- know your worth and advocate for fair compensation.

While paid UGC gigs can be lucrative, exploring other income streams to supplement your earnings is wise. Diversifying your income sources can provide stability and resilience in a changing digital environment.

Remember, becoming a successful UGC creator doesn't happen overnight. It requires patience, persistence, and a willingness to learn and adapt. Stay focused on your goals, adapt to challenges as opportunities for growth, and enjoy the journey.

UGC Creators Vs. Content Creators

A brand can do it themselves when it is all about creating content. However, when consumers see familiar people developing content about a brand, it provides social proof. It works well in social media, which can be done in 2 ways – UGC Creation and Content Creation. Let’s look at the differences between these budding concepts -

UGC Creators

You are not alone if you want to know how to make UGC content! It is one of the trending terms on various media platforms today. User-generated content is one of the subparts of content creation, and it is characterized by content that should appear as if a consumer makes it.

  • UGC content is unpolished and crude and has an authentic feel. 
  • It is mainly shot on mobile devices and can be any unboxing video, before-after transitions, or mini vlog.
  • UGC content is often found on platforms like Instagram Reels, Shorts, and TikTok. Here, they talk about what they like about any product they have used or a company.
  • UGC creators bring authenticity to brands and companies, and they recognize the positivity for various products, brands, or companies to a vast scale audience. 
  • This type of content naturally caters to the company's specific target audience, as the viewers will relate to the content made.

Content Creators

Content creators are like artists. They have been in this market scenario since the very beginning.

  • The content creators produce a variety of content that is polished and suits well with various brands.
  • Content creators can be outstanding in top-grade photography, videos, and short-form videos that correspond with a brand’s aesthetic and purpose. 
  • While influencers are also content creators, a content creator refers to someone who can create content for brands along with their purpose.
  • The content creators can craft various emails and newsletters and answer DMs and comments through the social media platform
  • They work well with the company they are hired for and check how well it connects with the brand.
  • They write the content and get it reviewed and approved by the representative.
  • Publish the content on suitable days using images, reels, links, and calls to action to attract the customer’s attention.

While the UGC and content creators work for the digital landscape, they play vital roles in shaping the online marketing landscape. There are some main differences between them –

Outline Content Creators UGC Creators
Intent The content creators create content to share it with a specified audience, as a form of entertainment, education, or promotion. Whereas, the UGC creators don’t specifically create content to reach a larger audience. Their contributions are more spontaneous and driven by personal expression or even engagement within online communities.
Ownership Content creators retain full ownership and control over the content they create. It allows them to monetize it through various channels like advertising, sponsorships, and merchandise sales.
The UGC creators get some control over their content while sharing it on social media platforms and other third-party sites. This is often subject to the platform’s terms of service and content policies.
Scale and Reach The content creators try to grow their audience and reach out to a large audience, they use strategies like SEO, SMO, collaboration, and other creators.
UGC creators on the other hand might not prioritize audience growth or engagement out of their social circles. Viral UGC can even reach massive audiences and have a great impact.
Monetization Content creators have multiple ways of monetizing their content, like ad revenue, merchandise sales, sponsorships, and crowdfunding. Whereas, the UGC creator might have fewer direct monetization opportunities. Some of the platforms offer incentives and revenue-sharing programs for popular UGC creators like YouTube's Partner Program.

Getting Paid as a UGC Creator: A Few Essential Tips

As a UGC creator, getting paid for your hard work is crucial. Whether you're just starting to refine your payment strategies or wondering how to make money with UGC .

These insights will help you earn what you deserve in the dynamic world of content creation. 

Here are some UGC creator tips- 

Platforms to the Rescue

Upwork, Fiverr, Insense, Brand Meets Creators, and Bilo- would help you. Be consistent in letting people know you are up for gigs. These platforms will give you good exposure. Transforming into a UGC content producer is also an option.


If you're eager to collaborate with specific brands, a great approach is to network through platforms like LinkedIn, Twitter, and TikTok. Consider reaching out directly to individuals who work at brands you genuinely admire and want to create content for. Smaller companies, such as startups and small businesses, often need UGC to build their social media presence.

Pitch Work

It's a competitive world. Make sure your pitch stands out. Modify your pitch for every opportunity you pursue. Ensure your portfolio showcases examples that match the industry and target audience of each brand you're interested in working with. This tailored approach increases your chances of grabbing their attention.

Know Your Worth

Just like influencer marketing, payment rates for UGC creation can vary greatly. Usually, brands or platforms decide how much they'll pay for brand deals. Keeping track of current rates is essential to choosing deals that pay you fairly. It will help you and other UGC creators get fair compensation. A helpful tip is to follow UGC creators on TikTok and Instagram. They often share insights on negotiating brand deals and how much they are paid, which can give you valuable information.

How much do UGC creators make?

All UGC creators are not at the same career level, as they don't all make the same amount of money. Here, take a look at the estimated figures and average amount earned by the creators. Any individual creator's earnings might be lower or higher. This depends not only on content creation but also on affiliate marketing, social media management, and coaching.

Estimates and Averages:

  • UGC creators with 10K followers can earn about $100 for a 60-second video.
  • UGC creators with 100K followers can earn about $500 for the same video.
  • Creators with 1M followers can earn approximately  $2,500 for a 60-second video.

Is Becoming a UGC Creator a Sustainable Career Option?

Becoming a User-Generated Content (UGC) creator can be a sustainable career option for many individuals. But it's subject to having the necessary skills, commitment, and adaptability to thrive in the digital field.

Here are a few reasons why becoming a UGC creator can be a sustainable career option-

Low Barrier to Entry

The career of a UGC creator is sustainable because of the low barrier to entry. You do not need much to start! Unlike conventional media industries, where access and resources are often expensive and limited, UGC platforms are more accessible to anyone. All you need is an internet connection and essential tools for content creation.

Flexibility and Autonomy

UGC creators can work on their terms, creating content according to their schedules, interests, and creative vision. This level of autonomy can be highly appealing to individuals seeking a more flexible work-life balance.

Diverse Monetization Opportunities

We know that financial backing is crucial. Therefore, UGC creators can monetize their content through various channels, including advertising, sponsorships, affiliate marketing, merchandise sales, and crowdfunding. This diversity of revenue streams allows creators to build sustainable income sources and reduce dependency on any platform or revenue stream.

Global Reach and Audience Engagement

You want to be visible to as many people as possible. UGC creators have the potential to reach a global audience from diverse backgrounds. Building a fanbase is now effortless, thanks to the widespread use of social media and digital platforms. It can lead to increased opportunities for monetization and collaboration with brands and other creators.

Here's a more practical answer to the question-

Brands Meet Creators shared data from their applications between April and September 2022. The average price creators asked for a UGC single piece was $212. Now, is that sustainable? It depends. If you are making it a full-time career, you will need to think about how many videos you will make to pay for the necessities like rent, food, etc.

To earn $50,000 a year, you must make around 20 videos each month. Can you be sure you get enough UGC deals every month, especially when you are just beginning?

We don't mean to scare you. UGC does give you the money you need. But if you are just about starting, it is better to take UGC as a side job and gradually leave your 9-5 job.

If you decide to be a UGC creator, your income will rely on the kind of UGC deals you take. There is a lot of demand for UGC right now, but if that demand drops, you might need help to make money. So, if you want to earn well as a creator, don't only rely on UGC.

Work on improving your content creation and editing skills. Find a UGC content creation tutorial and build your brand. Think of it as a way to make some extra cash, not the only thing that matters for your career as a creator.

Be A UGC Creator and Earn Well!

Here, we have revealed the steps for aspiring UGC creators! The road to being a UGC creator can be a real rollercoaster. You will have good and bad days, but if you follow our steps and tips, you will sail through. It will take a lot of time and energy because, let us face it, the competition out there is fierce.

But here is the deal: success does not just fall into your lap. You should have a game plan. So, ensure you have a solid strategy and regularly post on your socials. Eventually, people will start noticing and engaging with your posts.

Speaking of getting noticed, you should join our Privy Reviews community. It is a place where you can review your favorite creators. Get in on the action, put your name out there, and watch your fanbase grow!

Remember, being part of our crew will boost your rep and help you gain sweet views and cash. So, what are you waiting for? Join us and be the best in creating UGC content successfully!

Frequently Asked Questions-

1. What does a UGC creator do?

A UGC creator makes content like videos, photos, or posts and shares them online. They might talk about their interests and experiences or review products. Their job is to engage with their audience and grow their following. The creator ensures that the posts are authentic and don't seem like a directly sponsored one.

2. Do I need followers to get paid as a UGC creator?

No. There's no need for a specific number of followers to get paid. Brands look at factors like your engagement, niche, and content quality. Even creators with a smaller following can earn money with a loyal audience.

3. How do I search brands for partnerships?

Cold calls are a thing of the past. Networking is the key. You can find brands to work with by contacting them directly through email or social media. You can join influencer marketing platforms or attend industry events where brands and creators connect.

Don't wait for opportunities to come to you—be proactive and pitch your ideas to brands or agencies. Develop creative and compelling pitches for your target clients. When you reach them, highlight your unique perspective and what sets your content apart from others. Contact them without looking frantic or desperate, and things will turn out well.

4. What do I need to do to create a UGC portfolio?

Gather your best content from social media or your blog to make a portfolio. Organize it neatly and showcase your skills, style, and personality. Include metrics like engagement and reach to show your impact as a creator. You can insert a detailed review of each work so that it's easier for brands to have a look and judge.