How To Become A UGC Creator On Tiktok?

How To Become A UGC Creator On Tiktok?

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Vanessa Franz


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08 Apr 2024


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Have you ever fantasized about becoming an influencer and earning money by crafting captivating social media content? 

Well, guess what? 

You can achieve it effortlessly without needing a massive following. Many individuals proudly pursuing this path are known as creators of user-generated content (UGC).

If you've been active on TikTok over the past 6-12 months, chances are you've encountered UGC creators. Even if the term is unfamiliar, you've likely stumbled upon influencer content on your favorite brand accounts. That's precisely what UGC content is: social media's modern-day word-of-mouth marketing, and it's highly effective.

So, how can you establish yourself as a trusted UGC creator on TikTok? Our latest blog post details the process, from understanding UGC to building a portfolio. Let's dig in.

What Is User Generated Content?

User-generated content, or UGC, is the secret sauce of modern marketing. It injects authenticity and relatability into brand narratives. Imagine everyday consumers, with their smartphones, capturing moments of their lives that resonate with millions. The benefits of UGC are unmatchable; it's raw, it's real, and it's undeniably effective.

In today's digital age, UGC reigns supreme, with 86% of consumers hailing it as the epitome of authenticity. You're looking at more than just professionally curated content. You're peering into the lives of real people, sharing real experiences. It's the digital equivalent of word-of-mouth marketing, amplified globally.

Remember the last time you scrolled through your social feed without stumbling upon a user-generated gem? UGC is everywhere, seamlessly integrating into the fabric of online culture. And why wouldn't it be? With 90% of consumers actively seeking brand content from fellow customers, UGC has become the ultimate social currency.

It's any form of promotional content that unsolicited contributors or users of a brand create and share instead of the brand itself. Some common types of UGC are customer reviews, photos and videos, social media posts, and blog posts related to its products and brands. For instance, a customer sharing the feedback of a moisturizer they purchased recently to TikTok, with a compelling caption and hashtags. 

As a UGC creator, instead of bombarding consumers with polished advertisements, you're serving up content that speaks their language. It's less about pushing a product and more about fostering genuine connections. You're doing much more than just selling a lifestyle. You are inviting people to be a part of it. The moisturizer gets free exposure in this way. 

Let's not forget the power of social proof. When potential customers see you as a real person just like them, it's like a virtual thumbs-up of approval. Suddenly, those skeptical glances turn into eager clicks as they eagerly hop on board the UGC bandwagon.

With the popularity of TikTok growing leaps and bounds, UGC cuts through the noise like a breath of fresh air. It's the antidote to traditional marketing tactics. It exists in a variety of forms beyond what you might typically recognize.

Every form presents a chance for a brand to receive mentions, shares, and recommendations online. This ultimately fosters awareness and trust among their desired audience.

Who Is A UGC Creator?

A UGC creator is an individual who produces sponsored content. As a UGC creator, your aim is to appear genuine while highlighting a specific business or product.

The prevalent form for UGC creators is video, particularly on platforms like TikTok. These creators typically shoot and narrate content from their perspective, lending it an authentic vibe.

A key distinction between UGC creators and influencers is that UGC creators develop content for businesses without the requirement to share it on their channels. However, some UGC agreements include an additional fee. In contrast, with influencers, companies usually compensate for both content creation and exposure to the influencer's audience.

Additionally, UGC content is less polished than influencer content, which helps maintain its genuineness. The key to flourishing as a UGC creator on TikTok is to harness your creativity and authenticity.

How To Become A UGC Creator on TikTok?

 TikTok has soared to unprecedented popularity as a platform for UGC. With its diverse and engaging features, it's captivating millions worldwide. It's a powerhouse for creative expression and posting engaging user-generated content. 

Do you also want to emerge as a creator as well? Remember, it's not an overnight process, but it is worth the effort. Here, we have suggested the stepwise process to get started as a UGC creator on TikTok:

1. Find Your Niche

To begin your journey as a UGC creator on TikTok, first discover your niche. Delve into your passions, interests, and expertise to uncover what sets you apart. Whether it's comedy skits, beauty tutorials, or cooking hacks, pinpointing your niche will guide your content creation journey. 

Embrace what makes you unique and leverage it to captivate your audience. Remember, standing out in a crowded digital landscape starts with knowing where you shine brightest.

2. Reach Out To Cretators You Admire

Forge connections with fellow TikTok creators whose content inspires you. Engage with their posts, leave thoughtful comments, and don't hesitate to slide into their DMs. Collaborating with creators you admire expands your network and opens doors to new opportunities. 

Build genuine relationships within the TikTok community, and watch how it fuels your creativity and growth.

3. Create A Branded Hashtag

Craft a branded hashtag that embodies your content and personality. Your hashtag serves as a digital footprint, making it easier for users to discover your videos. Keep it catchy, memorable, and relevant to your niche. 

Encourage your audience to participate by using your branded hashtag in their content. Your brand gains visibility with each share and repost, fostering a sense of community among your followers.

4. Plan And Create High-Quality UGC

Elevate your content game by planning and creating high-quality user-generated content. Develop a content calendar to stay organized and ensure consistency in your postings. Invest time honing your editing skills and experimenting with different formats and effects. 

Remember, quality trumps quantity. Aim to create content that resonates with your audience on a deeper level. This will spark meaningful engagement and conversations. With dedication and creativity, you'll pave the way for success as a UGC creator on TikTok.

5. Build Your UGC Portfolio

Crafting your UGC portfolio is akin to creating your digital fingerprint on TikTok. Start by brainstorming unique content ideas that resonate with your interests and expertise. Capture attention with visually appealing videos that showcase your creativity and authenticity. There is a wide range of UGC videos to create and drive engagement on this platform. 

We suggest experimenting with different formats, trends, and editing techniques to discover what resonates best with your audience. As you build your portfolio, maintain consistency in posting frequency and quality to keep your followers engaged. 

Each piece of content shapes your brand identity and attracts new followers. If you want to grow as a UGC creator on TikTok, take pride in curating a diverse portfolio that reflects your personality and passions. With dedication and innovation, your UGC portfolio will become a magnet for TikTok users seeking fresh, engaging content.

6. Do A Brand Outreach

Are you up for some exciting collaborations and sponsorship opportunities? Initiating brand outreach on TikTok will open the door for you. Start by researching the brands that align with your niche and values. Then, reach out with a compelling pitch showcasing your unique selling points. 

Highlight the benefits of partnering with you, such as your engaged audience and creative approach to content creation. Personalize your outreach messages to demonstrate genuine interest in the brand's products or services.

You can utilize TikTok's messaging features to establish direct communication with potential collaborators. Building meaningful partnerships requires patience, persistence, and professionalism, and in this way, you position yourself as a valuable asset in the ever-evolving world of UGC creation.

7. Culivate A Loyal Community Of Followers

Fostering a loyal community on TikTok is like nurturing a garden of engaged fans eager for your content. It's about consistently delivering value, sparking conversations, and creating a space where your followers feel connected and appreciated. 

Engage with your audience authentically, respond to their comments, and make them feel like valued members of your TikTok family. This will help you gain followers and cultivate a dedicated fan base that eagerly anticipates your next upload.

8. Get High-Quality Reviews

Your journey through the TikTok UGC creator process will become easier if your content has high-quality and genuine reviews. This enhances your credibility and attracts a loyal following. Authenticity is critical, so focus on showcasing genuine experiences and honest opinions. 

We recommend you engage with your audience and collaborate with other creators to expand your reach. With dedication and authenticity, you'll establish yourself as a trusted voice in the TikTok community. 

9. Embrace Feedback 

Feedback isn't just constructive criticism. It's the secret ingredient to refine your TikTok content and grow as a creator. Welcome feedback with open arms, viewing it as invaluable insights from your audience. Whether it's suggestions for improvement or praise for what's working, embrace feedback as a tool for continuous growth and enhancement. 

You can actively seek feedback through comments, polls, or direct messages. Be able to demonstrate your responsiveness by incorporating suggestions into your content strategy. Every comment is an opportunity to learn and evolve, strengthening your TikTok presence.

Why Leverage UGC, Specifically on TikTok?

TikTok serves as a platform that enables the creation of extensive UGC. Through functionalities like duets and stitches, brands gain the ability to kickstart challenges and trends. Users are encouraged to produce their distinct content. 

Consequently, this fosters a broader spectrum of UGC, which brands can exploit. As per TikTok's findings in 2022, 39% of its users reported discovering a product or brand on the platform that was previously unknown to them. 

Additionally, 47% of TikTok users acknowledged purchasing based on something they had seen while browsing the app. Therefore, smaller brands can make potential sales using TikTok's UGC trends even with a tight marketing budget. 

Here is why you can rely on it more than any other platform:


When you leverage UGC on TikTok, you tap into the raw, unfiltered authenticity that matches your audience's interests. Users on TikTok are looking for something other than polished, scripted content. They crave real, genuine experiences. With UGC, you give a brand a human face, making it relatable and trustworthy. 

Authenticity breeds trust, and trust builds lasting connections with your audience. When users see real people using and enjoying a product or service, it creates a powerful endorsement that traditional marketing can't replicate. At the same time, your account's reach also increases significantly because of your credibility. 


TikTok thrives on engagement, and UGC is the fuel that keeps the fire burning. Creating and sharing accurate content fosters a sense of community and belonging. When users see you actively participating, they're more likely to jump in and join the conversation. 

The interactive nature of UGC invites your audience to like, comment, and share. This automatically enhances the brand's visibility and creates a ripple effect across the platform. Engagement isn't merely about likes and comments. It's about forging meaningful connections and turning passive viewers into active participants.


In the vast ocean of social media, reaching your target audience can feel like searching for a needle in a haystack. However, TikTok's algorithm is designed to amplify UGC, putting it in front of the right people at the right time. As user-generated content gains traction and goes viral, it has the potential to reach far beyond your initial followers. 

This way, you expose the brand to new audiences and demographics. With TikTok's unparalleled reach, even a single well-crafted UGC post can catapult the brand into the spotlight. After all, who doesn't like to generate buzz?

Leveraging UGC on TikTok is about sparking conversations and leaving a lasting impression on your audience.


Harness the power of user-generated content on TikTok and maximize the marketing budget like never before instead of pouring hefty sums into traditional advertising, tapping into this creative solution for economical yet impactful results. 

You save on production costs and benefit from the organic reach that user-generated content garners. This approach leverages the power of peer-to-peer recommendation. 

Of course, it's inherently more trustworthy and influential than paid promotions. Becoming a UGC creator on TikTok is deeply related to investing in a high ROI-driven marketing strategy.

Community Building

TikTok is more than just a platform. It's a vibrant community buzzing with creativity and connection. With UGc, you tap into this dynamic environment, developing genuine relationships with your audience. You invite them into your world through your content, fostering a sense of belonging and loyalty. 

As users engage with your content, they become passive spectators and active participants in the brand's narrative. As a result, you can strengthen the bond between you and your followers.

Data Insights

Every like, share, and comment on TikTok is valuable data. It offers profound insights into your audience's preferences and behaviors. Consistently produce result-driven UGC to gain access to a treasure trove of analytics that can inform your content strategy and marketing efforts.

 You'll uncover what resonates with your audience and be able to tailor your future content for maximum impact. This data-driven approach empowers you to refine your tactics, optimize your campaigns, and ultimately drive better results.

Start Building a Portfolio

Ah, the classic chicken-and-egg situation. Producing UGC content necessitates having products, yet brands will only provide products once you possess a portfolio.

So, where do you begin?

Identify Your Niche and Unique Style

Define the specific niche or themes you want to explore on TikTok. This could include comedy sketches, DIY tutorials, dance challenges, educational content, or fashion inspiration.

Develop a unique style that distinguishes you from other creators within your chosen niche. Consider your personality, interests, and talents to infuse authenticity into your content.

Create High-Quality and Consistent Content

Invest in high-quality equipment such as a smartphone with a good camera, lighting setup, and audio accessories. You must ensure your content looks and sounds professional.

You must maintain a consistent posting schedule to engage your audience and attract new followers. Regularity helps build trust and keeps your content visible on users' feeds.

Engage and Collaborate with Your Audience

Respond to comments, participate in trends, and incorporate feedback into your content to actively engage with your audience.
Collaborate with other TikTok creators within your niche to expand your reach and tap into each other's audiences. Collaborative content often generates higher engagement and exposes you to new followers.

Showcase Your Creativity and Innovation

Experiment with different formats, editing techniques, and storytelling methods to keep your content fresh and engaging.
When you stay updated on TikTok trends and challenges, you incorporate popular elements into your content. It's adding a unique twist that helps you stand out from the crowd.

Track and Analyze Performance Metrics

TikTok's analytics tools are quite powerful and effective. They help you monitor the performance of your content, including views, likes, shares, and audience demographics.

Analyze which types of content resonate best with your audience. You can adjust your strategy accordingly to maximize engagement and growth. Use insights from analytics to refine your content strategy, identify areas for improvement, and capitalize on opportunities for further development.

How can you get paid as a UGC creator on TikTok?

Will you keep generating appealing UGC on TikTok without receiving any benefit? Well, the good news is that UGC creators get impressive payments. Following these monetization strategies can turn your TikTok content creation hobby into a profitable venture.

Check out the top money-making TikTok UGC creator tips we have suggested below:

TikTok Creator Fund

Join the TikTok Creator Fund, which provides monetary rewards to eligible creators based on their content performance. You can earn money based on views, engagement, and other metrics.

Brand Partnerships and Sponsored Content

Collaborate with brands that align with your content niche. These brands may pay you to create sponsored content featuring their products or services. Remember to negotiate terms such as content requirements, posting schedules, and compensation.

Live Gifts and Tips

Host live streams on TikTok and encourage your viewers to send you virtual gifts or tips during the broadcast. TikTok offers virtual gifts that viewers can purchase using in-app coins. You can also receive a portion of the revenue generated from these gifts.

Merchandise Sales

Create and promote your merchandise, such as clothing, accessories, or digital products, and sell it to your TikTok audience. Use TikTok's features, like in-video links or the bio section, to direct followers to your online store.

Affiliate Marketing

Partner with companies and promote their products or services through affiliate marketing. You will earn a commission for every sale or action generated through your unique affiliate link or code.

Branded Hashtag Challenges

Participate in or create branded hashtag challenges sponsored by companies. These challenges often involve creating content around a specific theme or using a branded hashtag. You will receive satisfactory compensation for your participation.

Become A Leading UGC Creator On TikTok With Privy Reviews

That's all how you can grow your TikTok for UGC brand deals. Do not be deceived by TikTok's allure. Becoming a UGC creator is not one of instant triumph, desirable as that may seem. It entails a demanding journey that requires perseverance and patience. 
However, surmounting the initial obstacles can pave the way for crafting a fulfilling existence. 

Privy Reviews empowers aspiring creators to unleash their potential on TikTok and beyond. Through our platform, you actively engage with your audience and invite them to share their experiences about your content. Leverage our potential to harness the power of authentic reviews to refine and elevate your content.

Now that you know how to become a UGC creator on Tiktok, what are you waiting for? Join Privy Reviews today and embark on a transformative journey towards becoming a recognized TikTok sensation. Start your journey with Privy Reviews and become a UGC creator on TikTok in no time.